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What colors are this dress?

Jessica Durando
USA TODAY
What color is this dress?

Someone is sleeping on the couch tonight.

The BIG question transversing social media is, simply, what colors are this dress?

And people cannot seem to agree so much so that couples and friends are in heated debate.

Some are inclined to go with gold and white whereas others are seeing black and blue. And they are quite passionate about their decisions.

It all started on a Tumblr page where Swiked asked, "Guys please help me - is this dress white and gold, or blue and black? Me and my friends can't agree and we are freaking the (expletive) out."

The hashtag #thedress is trending as of 10 p.m. on Twitter and seems to have taken on a life of its own with memes galore.

The Ellen Show picked up on it, saying on Instagram that "From this day on, the world will be divided into two people: blue and black, or white and gold."

And Taylor Swift has gotten in on the action via Twitter.

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